Great marketing builds momentum. Let’s make yours compound. Build growth you own.

I help B2C and DTC brands build integrated growth systems that combine brand, organic, performance, and creator partnerships so the marketing you do today is still working, and working harder, beyond six months from now.

15+ years | 3 continents | 6 cities | 5 industries

I'm Tika and I've spent 15 years becoming the kind of marketer most brands only find once.

I started as a founding marketer who was a generalist, scrappy, resourceful, building from nothing with whatever was available.

At Skyscanner, where I spent nearly 8 years, I found my home, a place where bold ideas got backing and integrated thinking was rewarded. That's where I went deep into influencer marketing, not as a silo but as a growth engine with a strong commercial drive. I learned what it really looks like when everything works together. I carried that integrated approach everywhere I went after.

When I eventually started consulting work, I expected to find brands ready to build. What I actually found was something more fundamental.

I spent a lot of time helping early-stage founders and solopreneurs, people with big ambitions and the energy to match. What I found, almost universally, was that the marketing foundation wasn't there and without clarity on the why and the who even the best marketing tactics build on sand.

I’ve seen bigger brands have a different version of the same problem. Marketing running in silos, channels duplicating effort, teams working hard but not together, and momentum never quite building.

Then there's influencer marketing, my deepest specialism, still one of the most misunderstood channels in the industry. Most brands either ignore its full potential or measure it the wrong way and write it off. Done right, it's not just awareness and it's not just performance. It's both with an organic growth impact that compounds long after the campaign ends.

That's the gap I built MRKTNGFRND to close.

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Brands I worked for:

Skyscanner - APAC & Global

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Omnos (Regenerus Labs)

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Saint + Sofia

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Accor Hotels

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Grand Mercure Singapore Roxy Hotel

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Sofitel Seminyak Bali (MGallery)

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Faculty of Humanities - Universitas Indonesia

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Centre Culturel Français de Jakarta - CCF (IFI)

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ESMOD Jakarta

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Partners I worked with:

The Ministry of Tourism and Creative Economy, Rep. of Indonesia

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Garuda Indonesia

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Dell Computers

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Traveloka

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Accor Group - MIS

•

detikTravel

•

Clothes Doctor

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Brands I worked for: Skyscanner - APAC & Global • Omnos (Regenerus Labs) • Saint + Sofia • Accor Hotels • Grand Mercure Singapore Roxy Hotel • Sofitel Seminyak Bali (MGallery) • Faculty of Humanities - Universitas Indonesia • Centre Culturel Français de Jakarta - CCF (IFI) • ESMOD Jakarta • Partners I worked with: The Ministry of Tourism and Creative Economy, Rep. of Indonesia • Garuda Indonesia • Dell Computers • Traveloka • Accor Group - MIS • detikTravel • Clothes Doctor •

I hear this a lot:

You're caught in a pay-to-play cycle, running ads just to stay visible, with no organic foundation underneath to catch you if you stop.

MRKTNGFRND
Your channels aren't talking to each other. Everyone's busy, nothing's connecting, and the momentum never quite builds.

MRKTNGFRND
You know influencer marketing could work for you but you don't know where to start and what good looks like.

MRKTNGFRND
Marketing feels overwhelming. You don't need more ideas. You need someone to help you decide what actually matters and build a plan around that.

MRKTNGFRND
You're scrappy by necessity but ambitious by nature. You need a marketing approach built for both.

MRKTNGFRND

Marketing Services

The Infinity Loop Architecture

Laying the marketing groundworks to get clarity and direction for your business. From audit, strategy, to roadmap design, with my expert advice to ensure scalable systems and sustainable growth.

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The Zero-Waste System

Making all your marketing channels work together to increase efficiency with a unified strategy by maximising impact, combining efforts, reducing resource waste, and improving your customer experience.

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The Creator Growth Engine

Building an influencer marketing channel as a core growth engine for your business to deliver long term revenue through a data driven creator ecosystem, full funnel attribution model, and a scalable programme.

Learn more

Explore Services

In their own words:

A very creative and original thinker who brings great energy and enthusiasm to the teams she works in, displaying very strong all-round skills in digital and brand marketing.

Mark Logan
Tika is innovative in her ideas, she champions diversity, and she's proactive on all fronts, always having a foot in multiple doors to be as involved and supportive as possible.

Gloria Atanmo
Tika always brings fresh ideas and insights, along with a great sense of humour, to every project, making it a great pleasure to work with her.

Keith Jenkins
She's creative and resourceful, striking an engaging tone in her communications with media and business partners.

Vlad Savov
She puts her creativity to good use in marketing activities with a healthy dose of data analytics and charm.

Ira Noviani
Tika expertly fills the role of influencer marketing specialist guiding and supporting individuals and teams across the business never loosing sight of KPIs nor creativity.

Josi Mathar

Ready to build growth that is actually yours?

Book a 30-minute discovery call. No pitch, no pressure. Just an honest conversation about where your marketing is now and where it could go. If there’s a fit, we’ll talk about how to work together. If there isn’t, you’ll still leave with something useful.

Book a Discovery Call

Great marketing builds momentum. Let’s make yours compound. Build growth you own.

I help B2C and DTC brands build integrated growth systems that combine brand, organic, performance, and creator partnerships so the marketing you do today is still working, and working harder, beyond six months from now.

I'm Tika and I've spent 15 years becoming the kind of marketer most brands only find once.

You're caught in a pay-to-play cycle, running ads just to stay visible, with no organic foundation underneath to catch you if you stop.

Your channels aren't talking to each other. Everyone's busy, nothing's connecting, and the momentum never quite builds.

You know influencer marketing could work for you but you don't know where to start and what good looks like.

Marketing feels overwhelming. You don't need more ideas. You need someone to help you decide what actually matters and build a plan around that.

You're scrappy by necessity but ambitious by nature. You need a marketing approach built for both.

Marketing Services

The Infinity Loop Architecture

The Zero-Waste System

The Creator Growth Engine

A very creative and original thinker who brings great energy and enthusiasm to the teams she works in, displaying very strong all-round skills in digital and brand marketing.

Tika is innovative in her ideas, she champions diversity, and she's proactive on all fronts, always having a foot in multiple doors to be as involved and supportive as possible.

Tika always brings fresh ideas and insights, along with a great sense of humour, to every project, making it a great pleasure to work with her.

She's creative and resourceful, striking an engaging tone in her communications with media and business partners.

She puts her creativity to good use in marketing activities with a healthy dose of data analytics and charm.

Tika expertly fills the role of influencer marketing specialist guiding and supporting individuals and teams across the business never loosing sight of KPIs nor creativity.

Ready to build growth that is actually yours?

Book a 30-minute discovery call. No pitch, no pressure. Just an honest conversation about where your marketing is now and where it could go. If there’s a fit, we’ll talk about how to work together. If there isn’t, you’ll still leave with something useful.