Tika Larasati

Hi. I’m Tika, your mrktngfrnd.

And yes, that’s marketing friend minus the vowels.

15+ years leading digital marketing for startups and established businesses across APAC, Europe, and Americas. I’ve worked in education, hospitality, travel-tech, health-tech, and fashion.

I’ve designed and implemented strategies focused on organic marketing and sustainable growth by leveraging integrated marketing campaigns, content and SEO, influencer collaborations, brand partnerships, social media, PR, and community - before investing more heavily in paid channels.

I am innovative, creative, adaptable, and forward-thinking, integrating AI and emerging tech to drive smarter, more efficient marketing outcomes.

In the last 10 years, I’ve dived deeper into influencer marketing, building and leading global (as well as market specific) strategies, teams, campaigns, and programmes, turning influencer marketing into a growth engine for acquisition, retention, and brand advocacy.

Why work with me?

I’ve always loved a good challenge. Limited resources is one of the biggest marketing challenges I enjoy tackling. I understand that starting a new business can mean tight budgets and very lean teams. Sometimes marketing becomes an afterthought. More often than not, marketing strategies are built for instant short-term wins and short lived momentums. That’s valuable resources wasted: time, money, energy, and creativity.

That’s exactly why I started mrktngfrnd to help clients take the overwhelm out of marketing by bringing my knowledge, skills, and years of experience to their side. I’m here to give them clarity, practical strategies, and consistent results in ways that are creative, human-centric, sustainable, and resourceful. My goal is to make marketing purposeful, intentional, and something they can feel confident about.

I believe marketing should be integrated from the very start. Think of marketing as a long-term investment that builds momentum over time, rather than a single cost. You don’t need a big budget to build a strong foundation, focus on organic marketing efforts first, and invest in paid channels accordingly. Trust me, I’ve helped launched brands, products, and services with little to no budget.

I’ve spent my career proving that limited resources don’t limit potential. When you embrace constraints with creativity and a willingness to see things differently, challenges become advantages and opportunities appear where they didn’t before. That’s the mindset I bring to startup founders and early-stage businesses: an optimistic, resourceful approach that pushes them beyond what they thought was possible and opens the door to meaningful, unexpected wins.

Feel like you could use my help to grow your business? Let’s chat.